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Hyundai at the 2016 SEMA Show #TENSEMA16

In addition to booth eye candy, Hyundai brings out Ioniq land-speed racer to illustrate "hybrid" doesn't have to equal boring

Justin Banner
Nov 4, 2016

Hyundai is becoming one of the established OEMs that debut new model genres at the SEMA Show. They also show off some impressive vehicles from well-established and amazing builders. This year a Santa Fe, Elantra, and Veloster were modified for booth eye candy, but they also brought their land-speed racing and record-setting Ioniq along to show that "hybrid" doesn't mean slow and boring to them.

Hyundai at the 2015 sema show Santa Fast Photo 2/26   |   Hyundai At The 2015 Sema Show Santa Fast

The Hyundai Santa Fe is pretty much exactly how you picture a modern SUV, a little bland but gets the job done. Luckily 'Bisi Ezerioha of Bisimoto is not known for building boring cars. Dubbed the "Santa-Fast," this Santa Fe has been converted to rear-wheel drive and produces more than 1,000 horsepower. This is done by taking a Lamda 3.8-liter V6 and stuffing down 39 psi of boost pressure from the twin Turbonetics TNX 30/56 turbos. Control of the engine is taken care of by an AEM Infinity 708 ECU, which runs the Five-O racing 2200cc injectors and spark of the NGK Iridium spark plugs. The transmission actually comes from a Genesis R-Spec, with an Equus rear differential transferring power to the rear wheels. The Fifteen52 Tarmac R40 wheels are enveloped by a set of Toyo Proxes R888's in 265/35R19 tires. The end goal was to make it as factory feeling as possible - minus the graphics and slammed stance - and it's pretty much achieved that goal.

Hyundai at the 2015 sema show ARK Elantra Photo 6/26   |   Hyundai At The 2015 Sema Show ARK Elantra

ARK Performance, on the other hand, wanted to make a true street time attack car out of the Elantra. It has a full suite of ARK products from the custom turbo kit using an Xcargot XT26 turbo. Suspension is handled by the DT-P coilover system along with front strut tower bars, front and rear anti-sway bars, and an ARK Big Brake Kit. The body kit is their Solus wide-body with an APR Performance front splitter. The wheels are ARK forged wheels in Nitto Tire's NT05 high-performance tires.

Gurnade decided to take the Veloster and make it into an aggressive-looking street car. This goes beyond the Lightner Motorsports fender flares and grill, but also the engine with an 845 Motorsports intercooler, downpipe, cold-air intake, and ECU tuning. The stance is achieved by using NEO Motorsports coil-overs, and Pierce Motorsports makes the hatchback stiffer with a strut bar, rear torsion bar, and tie brace. The Rotiform OZT three-piece forged wheels use Toyo Proxes competition tires. Inside is a Cobra Nogaro set with Takata Racing harnesses with further safety improvements provided by the Pierce Motorsports roll cage.

Hyundai at the 2015 sema show Ioniq Photo 13/26   |   Hyundai At The 2015 Sema Show Ioniq
Hyundai at the 2015 sema show Ioniq Photo 17/26   |   Hyundai At The 2015 Sema Show Ioniq

Hyundai continues to try and make its presence known in the motorsports field. This year, they showed off their Ioniq Hybrid land-speed race car. This is a full, FIA-approved build to set a new average land-speed record for production-based hybrid vehicles. The Ioniq broke the previous record by turning in a speed of 157.865-MPH with a peak exit speed of 160.7-MPH at the world famous Bonneville Salt Flats. To help prove that hybrids aren't slow and speed can still be green, they used a low-restriction exhaust system that still retained a catalytic converter, removed the governors from the ECU, and used a Nitrous Express single-stage, direct port, wet nitrous system.

Hyundai at the 2015 sema show Tucson Photo 18/26   |   Hyundai At The 2015 Sema Show Tucson

Finally, for the rest of us, Hyundai debuted the "Night" model of the Tucson. This special edition of the Tucson will come in Coliseum Gray, Dazzling White, Black Noir, and the Caribbean Blue, which was on display at the show. It features a set of Rays 19-inch wheels with black lug nuts, panoramic sunroof that's been blackout tinted, and gloss black mirror caps. Inside are aluminum-alloy sport pedals, leather steering wheel, and LED map lights. Expect it to go on sale later this year.

Hyundai at the 2015 sema show Hyundai booth Photo 22/26   |   Hyundai At The 2015 Sema Show Hyundai Booth
Hyundai at the 2015 sema show Santa Fe Photo 26/26   |   Hyundai At The 2015 Sema Show Santa Fe
By Justin Banner
38 Articles

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